The Name Origin
“Pooch” stands for dogs and “Claws” stands for cats—two playful companions whose warmth, character, and joyful energy inspired the identity of the brand.
Our story & origin
Built from family.
Made for communities.
Behind every Pooch and Claws cart is a story of family, playful inspiration, and a shared dream to build something that lasts.
Where it all began
Two playful companions.
One meaningful name.
Family Motivation
Founded by Melissa Jane Rillera and Christian Jon Rillera, Pooch and Claws was named in honor of their children, Christoph John and Cayla Jireh.
A sustainable network built to grow.
To build a recognized, tech-enabled network of sustainable food cart chains across Rizal and neighboring provinces.
Better food. Better opportunities.
To empower local communities with affordable, high-quality food options while providing future business owners with a reliable, streamlined food cart operational system.
What guides us
Our core values.
Family First
Warm, welcoming customer service that treats every guest and partner like family.
Efficiency & Integrity
Strict SOP compliance, responsible cash safety, and zero inventory waste.
Growth & Innovation
Smart POS automation and continuous menu improvement that keep every branch moving forward.
Build the future with us